To succeed in any business, the truth is simple: you need money.
That business won’t fund itself, and unless you already have access to capital through savings, inheritance, or other sources, you’ll likely need a job to earn the money to get started.
The idea that you can build a business from nothing but passion and dreams sounds nice, but let’s be honest, it’s often misleading.
No matter the type of business you’re aiming to start, money is a foundational requirement.
Don’t let motivational speakers convince you otherwise.
I used to believe that all you needed was grit and an idea, but life has taught me otherwise. Even before launching a business, you need to be in a good physical and mental state, and that means being able to feed yourself properly, get quality rest, and have peace of mind.
That starts with having a stable income.
In other words, a job or a reliable source of income is usually the first step.
Now, even if your basic needs, like food and shelter, are already covered, business still comes with costs.
Let’s take something as simple as an online business.
You’ll need internet access, and in many places, that alone could cost you at least ₦20,000 per month.
That’s just for data, not even considering other tools, subscriptions, marketing, or the time investment required to implement what you learn.
So yes, even the so-called “zero capital” ventures still need money in one form or another.
Starting a business isn’t a luxury project you embark on when everything else is perfect, but neither is it something you do without preparation. It’s a necessity-driven endeavor that requires funding, focus, and commitment.
And once you’ve sorted out the financial groundwork, the next essential ingredient is focus.
Pick one business venture and go all in.
Learn everything there is to know about it.
Be consistent. Show up every day.
Dedicate your time, energy, and resources.
No business thrives on half-hearted efforts.
It takes a sharp mind, a clear plan and unwavering dedication.
In summary, forget the fantasy that businesses magically take off with no money and little effort.
The reality is simple and practical: get stable first, fund your vision and then pursue it with focused determination.
