Music consumption habits have been evolving rapidly, especially with the rise of streaming platforms and the integration of new technologies. Recent reports show that people are spending more time than ever listening to music, with an average of 20.7 hours per week, up from 20.1 hours the previous year. This shift is attributed to the growing variety of platforms available for music engagement, with many fans using over seven different methods to access their favorite tunes.
Streaming continues to dominate, with 73% of people turning to licensed audio services, including both subscription-based and ad-supported models
IFPI. The popularity of music video streaming is also at an all-time high, although some consumers are beginning to reduce their engagement with video content in favor of audio-only streaming.
The influence of artificial intelligence (AI) is also noticeable. While there’s a broad awareness of AI’s capabilities in the music space, fans still overwhelmingly feel that human creativity is essential, with 79% supporting the idea that AI should not clone or impersonate artists without permission.
Additionally, there has been a global surge in interest for local genres, with many listeners eager to explore music from diverse regions. This trend reflects a growing appetite for international music, particularly among younger audiences.
In summary, music consumption is becoming more diverse, driven by technological advancements, new streaming options, and a growing global connectivity that allows fans to explore a wide array of genres from around the world.
